CNBC CEO Council Forum
There's a new driving force in the economy: The Experience. Where consumers prioritize memories over materials and connection over consumption. It’s happening in sports, music, travel, and entertainment—vividly revealing how technology and audiences are redefining what’s created, valued, and monetized. For CEOs, this isn’t a passing trend—it’s a roadmap for growth: designing and scaling experiences that build loyalty, drive profitability, and sustain resilience across industries.
To learn what’s fueling the experience economy and what opportunities it presents, join us for the CNBC CEO Council Forum: The New Experience Economy. Network with insiders like Career Grand Slam golfer and business leader Rory McIlroy, as well as industry titans, and CNBC journalists. Plus—have your own unique experience by taking your best swing in the massive 64x53-foot golf simulator.
PROGRAM HIGHLIGHTS
Curated Conversations with owners, investors, and leaders about the raw power of the new experience economy.
Strategic Insight on how companies are connecting with ideal customers seeking in-person and digital experiences.
Premium Networking with CNBC CEO Council members through informal discussions and while sharing a high-tech golf experience.
BONUS VIP EVENING EVENT ACCESS – BRING FAMILY, FRIENDS, BUSINESS PARTNERS
After the forum, attendees and three guests will have an opportunity to watch the Boston Common Golf Tee Party where singer-songwriters and Boston Common Golf Investors, Niall Horan and Noah Kahan, will face off in a live exhibition at TGL’s SoFi Center. The event will be live streamed by Good Good Golf and shown to their significant online audience and additionally distributed to GolfPass.
Details to be shared post-registration.

WHAT IS TMRW GOLF LEAGUE (TGL)?
TGL is a dynamic, fast-paced, team-based indoor golf league that couples the sport with technology in a 53-foot-high custom-built simulator space. Mic’d up and using 3-D graphics, pro PGA tour players from 6 teams can battle it out on virtual greens and real grass tee boxes. The league was created by TMRW Sports, which is the brainchild of professional golf champions Tiger Woods and Rory McIlroy.